The Power Of SEO

On this week’s edition of The Breakfast Club For Entrepreneurs, SEO Specialist and serial entrepreneur Alan Guillot emphasized the importance of fresh, relevant website content for search engine rankings. He advised on publishing at minimum one weekly blog post, keyword optimization, internal linking between pages and external sites, and responsiveness across devices.

The biggest obstacles solopreneurs and freelancers face when keeping their websites up-to-date is lack of time. Alan explained how entrepreneurs could boost SEO by simply copying their social media updates to their website blogs. This indexes transient social content permanently on their site. However, direct social links carry little value, and posts must entice humans to read fully rather than bounce away quickly.

While social media is an excellent tool for personal branding and provides instant gratification when you receive a Like on a post, its reach it usually capped by its platform and your own network. Websites have longevity and will reach a global market but only with the right search engine optimization.

You can watch the full presentation here.

Alain Guillot can be reached through his website.

Next week on The Breakfast Club, special guest Maria-Luisa Goyo from Futurpreneur will be speaking about Business Financing 101

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